In a crowded marketplace, visibility is everything. When Emily’s Garage opened its doors in Gresham, OR, it needed more than just a fresh coat of paint and great service—it needed attention. That’s where eclectiqMEDIA came in.
The Challenge: Breaking Through the Noise
Launching an independent auto shop in a market with national chains and well-known locals meant Emily needed to:
- Stand out visually
- Build trust fast
- Reach her audience on platforms they already use
And in 2025, that meant social-first video content.
The Strategy: Social Video Marketing
We developed a launch campaign that centered around short-form, high-impact videos optimized for Instagram, Facebook, and YouTube Shorts.
Key Elements:
- A behind-the-scenes intro to Emily and her vision
- Quick turnaround clips showing the shop transformation
- Customer testimonial teasers
- A highlight reel of services with animated motion graphics
These were designed to:
- Capture attention in the first 2 seconds
- Communicate authenticity and credibility
- Drive clicks to the business’s new website (also built by eclectiqMEDIA)
The Results: Social Video Marketing Boosts Local Engagement
After just 4 weeks, the social video rollout delivered:
- 460% increase in local profile views
- Over 12,000 combined video plays
- A 300% increase in website traffic
- Multiple bookings attributed directly to Instagram messages and video posts
Emily’s words?
“I didn’t expect people to walk in and say they found me because of a video. But they did. And they keep doing it.”
Why Social Video Works for Small Businesses
Social video marketing isn’t just for influencers or big brands. For service businesses like Emily’s Garage, it:
- Builds trust instantly
- Makes the brand feel local and approachable
- Performs well on limited budgets when targeted properly
- Gives you content mileage: use the same clips across email, reels, stories, and ads
Work With eclectiq MEDIA
Looking to launch or grow your business with content that converts? We specialize in:
- Video production for small businesses
- Website design
- Social media strategy
- SEO and storytelling that drives results
Let’s talk about your next project — Contact us here