Case Study: Greater Portland, Inc.
Greater Portland Inc, the regional economic development initiative supporting the greater Portland area, sought to elevate its visibility and strengthen its position as a premier hub for technology, innovation, and future-focused business growth. To achieve this, the organization needed a refreshed brand presence that could effectively communicate the region’s competitive advantages, vibrant tech culture, and collaborative spirit.
Our creative team developed a compelling and strategic brand narrative that captured the essence of Portland’s dynamic tech ecosystem—one known for its trailblazing startups, globally recognized companies, and an unparalleled combination of creativity and engineering talent. Alongside this narrative, we crafted a cohesive visual identity system featuring modern design elements, a bold and energetic color palette, and unified messaging tailored for both digital and print environments.
This revitalized branding elevated the organization’s professional image while amplifying Portland’s reputation as an innovative, opportunity-rich destination for businesses and investors. It also helped cultivate a stronger sense of pride and alignment among regional partners and stakeholders, positioning Greater Portland Inc as a distinctive, influential leader in driving economic development across the Pacific Northwest.
Success Story – 195% Website Traffic Increase
To support this initiative, we crafted a dynamic digital experience that transformed static information into engaging storytelling. By integrating compelling narratives, testimonials from regional leaders, vibrant photography, sleek infographics, and interactive modules, the app delivered an elevated experience that far surpassed what print alone could offer.
This forward-looking approach not only strengthened GPI’s reputation as a trailblazer in economic development but also reinforced its visual identity through a polished, modern design system. The accompanying website further amplified this momentum, utilizing cutting-edge UX practices to present complex data in a streamlined, visually sophisticated environment—solidifying GPI’s standing as an influential hub of innovation and regional leadership.
The website served as both a functional resource hub and a powerful branding tool. Visitors could seamlessly access market insights, workforce statistics, business incentives, regional success stories, and key economic indicators through a cleaner, more engaging structure. The improved navigation and visual clarity encouraged deeper exploration, while the modernized branding strengthened GPI’s credibility among investors, partners, and civic stakeholders.
This strategic rebranding and enhanced visual identity quickly produced significant, measurable results. Within the first six months of launch, website traffic surged by an impressive 200%, demonstrating increased interest from businesses, site selectors, and community leaders. The improved digital presence positioned GPI not only as a trusted resource but also as a leading voice in regional economic development. By elevating both the user experience and the organization’s visual identity, the new website solidified GPI’s reputation as an innovative hub and amplified its overall influence within the competitive economic development landscape.
