Case Study: Nike Kiosk App
Nike wanted to provide their in-store customers with a highly interactive, touch-enabled shopping experience that offered instant access to detailed information about available sports bras and women’s athletic pants—without requiring immediate assistance from retail staff. Their vision centered on creating a more intuitive, self-guided way for shoppers to explore product details, compare features, browse sizing and fit recommendations, and discover new collections at their own pace.
To support this initiative, we developed an immersive, visually rich UI design that elevated the overall in-store digital experience. The interface was crafted to feel both empowering and seamless, giving customers a greater sense of independence while ensuring the accuracy and quality of the information they received matched what they would get from a trained associate.
The ultimate goal was to encourage shoppers to use the kiosks as a first touchpoint—researching products, narrowing down choices, and building confidence—before engaging with staff for final questions, styling help, or purchases. This approach strengthened both customer satisfaction and in-store efficiency.
Success Story – 79% Increase Of Staff Resources
The UI design consisted of six tailored experiences that varied depending on both the product category—sports bras or women’s athletic pants—and the regional location of the store in the United States, United Kingdom, or France. Each device running the application was configured by in-store staff so that customers only saw content relevant to their specific store, ensuring accurate availability, sizing standards, and localized product information. Within each experience, the product detail page offered multiple high-quality views of every item, including dynamic videos showing the product in action and interactive 360-degree rotations controlled directly by the user, giving shoppers a more complete understanding of fit, movement, and design.
The overall experience also made it easy for users to browse the entire product assortment, including items available on the shelves and those offered exclusively online. Shoppers could refine their search by selecting their preferred activity, choosing their desired fit, and then exploring all matching options before diving into a richly detailed product page. This structured flow empowered customers to move intuitively from broad discovery to informed decision-making, enhancing both independence and engagement throughout the in-store journey.
Immersive In-Store Kiosks That Deliver Real Results
Nike aimed to elevate the in-store retail experience by introducing a highly interactive, touch-enabled UI design for their digital kiosks—tools that would empower customers to independently explore detailed information about sports bras and women’s athletic pants without relying immediately on store associates. To bring this vision to life, we created an immersive, visually rich UI experience tailored not only to each product category but also to the specific region in which the kiosk was installed, whether in the United States, United Kingdom, or France.
The design featured intuitive navigation elements that guided shoppers through a personalized journey, allowing them to select their preferred activity, desired fit, and style before browsing curated product options. Once inside the product detail view, customers could explore multiple angles, review videos of the garments in motion, and interact with 360-degree visuals to better understand performance and construction. The interface also provided seamless access to both in-store SKUs and online-only inventory, helping shoppers make informed decisions using accurate, localized information.
This intuitive and self-guided digital experience resulted in a measurable impact: Nike saw a 79% increase in shoppers using kiosks to research products before engaging staff, significantly enhancing efficiency, satisfaction, and overall store flow.
